Author: Buddycoders

At first glance, the primary objective of conversion optimization or any other marketing technique would be driving sales. However, the most common and essential goals for business owners and marketers is lead generation.

To tell you the fact, it’s an entire phenomenon in itself and comes with its own sets of unique challenges, especially when you want potential leads lingering around but aren’t sure how to motivate them enough to approach you.

Not just novices, but there are several such situations where even professionals seem to be stuck while generating leads. Keeping that in mind, this comprehensive lead generation guide is going to walk you through the concept of lead generation and the techniques that you can use for the same.

I] What Do You Mean by Lead?

A lead is known as a person who has shown interest in your products or services in some form, way, or shape. As a lead, you will be hearing from a person or organization with which you’re already in contact with instead of just getting cold calls from random people.

For instance, suppose you’re running an auto company, and you discover someone trying to learn more about how to take care of the car. In such a situation, you send them an email, redirecting them back to your website to make them familiar with the products or services that you’re offering.

This approachable process will be less irrelevant and intrusive as you’re fulfilling the necessity of the person rather than just compelling him/her to invest in your business out of nowhere.

II] Why Do You Require Lead Generation?

Whenever a stranger shows interest in your business, the conversion from a stranger to the customer becomes much more seamless. Talking about lead generation, it comes in the second stage of the inbound marketing procedure. This comes into the limelight when you’ve managed to attract an extensive audience and are ready to convert them successfully into buyers.

Basically, lead generation is a fundamental process that contains different stages, converting an interested visitor to a delighted customer.

Let’s walk through the various steps of lead generation and understand this process:

• To begin with, a visitor finds out your business through any of the marketing channels that you’d have conducted, like a blog, website, social media page, email, etc.
• Then, the visitor clicks on the CTA – it can be a button, message or an image, encouraging enough for the visitor to take an action.
• The CTA helps your visitor land upon the landing page template to know more about your product, service, or offer.
• Once the visitor fills out the form available on the landing page – congrats! – you’ve got a new lead.

III] Generating Leads through Different Channels

Once you’ve understood how different elements work together, you can then use different promotional channels to drive traffic to your website or landing page so as to begin with generating leads.

However, what are those channels that can bring you adequate results? Let’s know more about them.

1. Content Marketing

Lead generation using content marketing is one of the most effective ways that can provide you appropriate results. Usually, you get to create content so as to offer useful and valuable information to your visitors.

You can also include different CTAs anywhere inside the content, inline, in the hero, bottom-of-post or side panel. The more useful your content is, the more it will compel your visitors to click on the CTA and move to the landing page.

2. Re-targeting and Ads

The primary objective of an advertisement is to bring out the action from people. Otherwise, every penny that you will be spending will go in vain. So, if you wish to convert people, make sure that the landing page content and the offer shown in the ad match precisely. Also, be crystal clear regarding the action you want your visitors to take.

3. Blog Posts

One of the best things about using blog posts to market an offer is that you get the freedom to customize the content to match your end goal. For instance, if you’re offering an instructional video on how to build a landing page, you can write a blog post about choosing the correct marketing metrics, add a CTA to the video, and your job is done. Go here to read more about how to generate leads using videos.

4. Social Media

With social media platforms, you can easily guide your followers to take specific actions, whether it’s following your website or swiping up on Instagram stories or clicking on the links available in the Twitter bio. You can also promote offers through social media posts and include a relevant CTA in the caption.

5. Email Marketing

Email Marketing is a convenient way to reach out to such people who are already familiar with your brand. Since they’ve already subscribed to your list, it will be quite easier to request them to take action. Although make sure that you’re using proper CTAs, compelling copy, and striking design so as to avoid making the entire thing look cluttered.

IV] Is Buying Leads Worth It?

Business owners and marketers wish to fill up their sales funnel real quick. Hence, neglecting the idea of going through a vast lead generation process seems a bit over-the-top to them. After all, when things can be done easily, why spend efforts and time on it, isn’t it?

That’s where the desire to purchase leads steps in. When compared to organically generated leads, buying them takes less time and efforts. Despite that, it’s the most unethical manner that can result in nothing but severe harm to your brand’s reputation.

First of all, leads that you’re purchasing don’t know you or your brand at all. Basically, they must have opted in at some other website while signing up for a specific thing. And, they won’t even expect to receive anything from your organization.

Therefore, messages that you will be sending them will become unwanted and intrusive. To put it in simple words, you won’t be approaching those customers who haven’t been to your website; instead, you’ll be just disturbing them.

Moreover, if they never wished to receive messages from you, there is a high chance of them spamming you, which can be quite dangerous. Not only will this put you in a blacklist but it can also harm the reputation of your IP. So, as much as possible, avoid buying leads. On the flip side, you can spend the same amount on advertising your brand and generating organic leads. Go here to read more about how to generate leads using videos.

#The Concept of Lead Scoring

Lead scoring is a way that helps you qualify your leads quantitatively. It’s a methodology that lets you provide a numeric value to leads so that they can be put into their place from “interested” to “ready to sales.”

You get to score your leads depending on different metrics, including the interest they’re showing in your business, how they fit into the business and their current purchase cycle. This entire process can be helpful when it comes to strengthening the revenue cycle, effectively driving more ROI and aligning marketing & sales campaigns.

V] Lead Generation Strategies

Online lead generation consists of a comprehensive range of campaigns, strategies, and techniques depending upon the platform you’re using to capture organic leads. So, here are some of the strategies that will help you with this task to a great extent.

1. Lead Generation on Facebook

Since its establishment, this popular social media networking platform has been considered as a great way to generate leads. Initially, you could use compelling bios and outbound links in the posts to attract the target audience.

However, with the introduction of Facebook Ads, the algorithm of this platform changed drastically. And, to help businesses grab authentic leads, it incepted Lead Ads. Moreover, this social networking website also lets you display a simple CTA button at the top of the page, which can be used to redirect followers to the site.

2. Twitter Lead Generation

This widely-acknowledged platform has got its own ‘Lead Gen Cards’ that allow you to generate leads directly within a tweet without feeling the need to leave the platform. Users’ names, Twitter usernames, and email addresses are automatically pulled into this card, and they’d need to click the Submit button to turn into a lead.

3. Generating Leads from LinkedIn

Since its initial days, LinkedIn has been increasing its stake in the domain of advertisement. When it comes to lead generation, this platform has got Lead Gen Forms that auto fills with the data of a user’s profile whenever they click on the CTA, making it seamless to obtain information.

4. Using PPC to Generate Leads

The popularity of Google hasn’t hidden from any part of the world. On a daily basis, this search engine gets 3.5 billion searches. Therefore, when talking about pay-per-click (PPC), it’s all about creating ads for the search engine result page of this platform.

Although there are other search engines to help you with lead generation, however, the effectiveness of the PPC campaigns can only be gained from the Google, courtesy statistics.

5. B2B Lead Generation

Another efficient method to generate leads is the direct approach. This would include SEO, email marketing, and social media marketing. You can try your hands on different channels and see what works the best for you.

VI] Tip To Create Lead Generation Campaigns

In any of the lead generation campaigns, there can be several elements. And, sometimes, it can be challenging to figure out which one is working and which one isn’t. Here are some tips that will help you build a better campaign.

1. Using the Right Sets of Tools

If you dig deeper, you’ll find out that the most successful marketing teams are using a bunch of tools to keep everything together. That’s where lead generation tools and software come into the limelight. After all, while diving into this procedure, you’ll have to keep a close tap over people visiting your website.

Right from their names to their email addresses, which page they’re visiting, how they’re navigating your website, what are they doing before filling out the form – there is so much to track. If not, you’ll have a difficult time connecting with your customers.

The internet is filled with an abundance of tools and software that can help you at every phase of this process. So, research a bit more about them and find the ones that would suit your business requirements perfectly.

2. Consistent Message

The highest converting campaigns would be the one that deliver what they promise. Hence, you need to make sure that you’re showcasing a consistent message throughout the lead generation process and are also offering value to every potential lead that engages with your brand.

Different factors of your lead generation campaign should showcase in everything that’s related to your brand, including blog, website, and the product that you’re trying to sell. Concentrate more on developing a strong relationship with customers than just obtaining their email addresses.

3. CTA and Landing Pages

When you make use of CTAs, you must keep in mind that they’re meant to redirect visitors to a specific landing page where they can understand more about the offer and purchase the product or service instantly.

Sending visitors to the homepage through CTA is one of the significant problems that marketers commit. If you’re selling a product or a service, don’t forget to create a unique and dedicated landing page for it.

Final Thoughts

Now you have it, people. Since the concept of lead generation is quite clear to you now, begin your journey like a pro. Keep researching, experimenting, and executing to be updated with the trends of the industry. Keep in mind that anyone can copy and sell. So, if you wish to make your brand stand out from the rest, be authentic & original.

Thanks for sharing this. Please download Your Free Finance (Home Loan) Landing Page Template (PSD+HTML)

It is a simple fact that a well-designed and an eye-catching landing page can help to maximize your site’s conversion rate.

However, if you have a landing page on your website for a long time and are unsure why it is not generating the expected conversion in spite of hundreds of clicks, then the problem might be the below-mentioned landing page mistakes.

In our quest to create that perfect landing page for our website, we can often go overboard committing ‘unconscious’ mistakes that not only affects the ROI but also leads to a high bounce rate.

And as such, if you want to rectify this, then read the below guide to know how you can effectively fix these landing page mistakes, in order to create an optimized landing page for your website!

Be it a blog post schedule or maintaining a website, we can all agree to the fact that accomplishing various tasks becomes easier when you have a checklist handy and this holds true even for landing pages.

When it comes to creating a killer landing page design for your various marketing campaigns, a landing page checklist comprising of all the essential elements can help you create an optimised landing page that generates more leads and boosts conversion.

Thus, with this aim in mind, here is a 17 Point landing page checklist that includes all the best practices and nitty-gritty of designing the ultimate landing page for your business.

Take a look!

Contents

• 1. Define The Purpose Of Your Landing Page
• 2. Utilize The White Space To Keep The Layout Squeaky Clean
• 3. Optimise Your Landing Page For Different Screen Sizes
• 4. Use Legible Typefaces To Improve Readability
• 5. Use Contrasting Colours For A Vibrant Look
• 6. Design An Effective Call-To-Action Button
• 7. Your Copy Should Have A Logical Flow
• 8. Write A Compelling Headline
• 9. Use Bullets To Clearly State Out The Benefits
• 10. Add Your Logo and Link It To Your Home Page
• 11. Use Relevant & Engaging Illustration or Images
• 12. Add Social Media Buttons To Your Landing Page
• 13. Add Genuine and Descriptive Testimonials
• 14. Eliminate Unnecessary Distractions
• 15. Focus On A Single Goal
• 16. Keep The Fields In Your Lead Capture Form Short
• 17. A/B Test Your Landing Page
• CONCLUSION:

1. Define The Purpose Of Your Landing Page

A landing page is created to obtain a single objective, be it generating leads, email ids in exchange for an eBook or for introducing your brand to others. By defining the purpose of your landing page, you’ll be able to have a rough idea of what your landing page should look like and what copy it should include.

For example, as you can see in the image below. The purpose of this landing page is to garner more leads in order to create a robust list of potential customers.

Thus, coming up with a rough sketch or a Blueprint – defining the purpose, is the first task in the landing page checklist that you need to accomplish in your quest to create the ultimate landing page.

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2. Utilize The White Space To Keep The Layout Squeaky Clean

In technical terms, White space refers to the empty space between or around different design elements on a landing page.

For instance, the below image perfectly depicts how to use the white space effectively. Each icon, image and contact form, have enough ‘negative spacing’ or white space between them that helps each item stand-out from the rest, making it more visually appealing.

White space is an essential landing page component that you can’t overlook and when utilized appropriately, it will help reduce clutter and improve readability, leading to enhanced user experience, resulting in increased conversion rate.

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3. Optimise Your Landing Page For Different Screen Sizes

A responsive design is another must-have landing page element. By optimising your landing page for different screen sizes, you are ensuring that it is accessible to all users, irrespective of the device they are using, which, in turn, will ensure that you don’t lose out on potential leads.

Moreover, apart from enhanced mobile-user experience, a responsive web design will also help improve page load time resulting in a higher ranking on SERPs, which will ultimately boost your ROI.

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4. Use Legible Typefaces To Improve Readability

Typography is one of the cornerstones of a successful landing page.

The text or the content on a landing page plays an important role on whether or not a potential lead will convert. Using fonts that are too small or using fancy fonts style affects readability. Hence, when designing a landing page, make sure to use fonts that are not only professional & elegant but are also optimised for readability even at low resolution.

Also, to break the monotony, you can make use of alternate colours to highlight text such as Headlines or emphasize specific text or keywords to catch readers attention instantly.

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5. Use Contrasting Colours For A Vibrant Look

An engaging landing page is one that optimally uses contrasting colours to its advantage. Selecting the right colour scheme, based on the purpose of your landing page, will not only capture the attention of your readers but will also help boost conversion. Thus, try incorporating contrasting colours on your landing page to give it a refreshing and vibrant look.

Moreover, like fonts, colours too, help break the monotony. However, to avoid colour overload, make sure to use a combination of not more than 2 colours, if you want to make a positive visual impact.

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6. Design An Effective Call-To-Action Button

What is a Call-To-Action button?

In simple terms, a call-to-action button is a text or an image that prompts a visitor to take an action. It is one of the most important parts of a landing page and is goal specific and as such, it needs to be actionable in order to be effective.

When designing a call-to-action (CTA), do away with the mundane ‘Sign Up’ or ‘Get Started’ and instead, try to be descriptive – ‘Request a Quote’, ‘Apply Now’, ‘Buy Now’ etc. This will help create a sense of urgency making customers take quick action.

You can make use of bright colours and large fonts for your CTA so that it stands apart from the rest of the text. Plus, always ensure that the CTA is placed above the fold for greater goal conversion.

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7. Your Copy Should Have A Logical Flow

While it is important that you keep the ‘Text’ on the landing page crisp and to-the-point, it is also equally important to ensure that your ‘Text Copy’ has a logical flow.

Meaning? It should have a logical order that promotes further reading.

For instance, a perfect landing page copy starts with a catchy/killer headline, followed by a compelling sub-headline, the benefits, testimonials, lead capture form and a persuasive CTA. Having these elements on your landing page helps establish a logical reading order.

Moreover, by having a logical flow, you are not only offering visitors a superior reading experience but are also able to persuade them to take the desired action quickly, which will guarantee you increase conversion.

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8. Write A Compelling Headline

Like mentioned above, for a visitor to click and convert on your landing page, you need to start off with your best foot forward and that begins with getting your Headline right.

The Headline is a vital landing page factor and as such, while brainstorming for killer headlines, a tried and tested formula is to think along the lines of one that it is simple, unique and highlights the benefits at a glance. This way, you’ll be able to come up with a click-worthy headline, one that instantly grabs the attention of your target audience.

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9. Use Bullets To Clearly State Out The Benefits

Instead of using chunks of paragraphs to explain what you are offering, use Bullets to clearly convey the benefits an individual can avail of a specific product or a service.

Something like this;

Bullet points or numbers improve readability and at the same time helps de-clutter your landing page. Hence, to garner more leads make use of this technique when designing your landing page.

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10. Add Your Logo and Link It To Your Home Page

A logo helps visitors distinguish a genuine landing page from a fake landing page. Since chances are that a visitor may land on your web page through social media or other referral sites, by adding your company’s logo to your landing page, you are assuring customers that you are a legitimate online business, which will help improve customer trust.

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11. Use Relevant & Engaging Illustration or Images

Leads convert better with engaging images!

Apart from lending your landing page an ascetic appeal, selecting relevant and compelling images & illustrations help customers relate to a product or a service better. Thus, making use of high-quality and high-resolution images on your landing page is another important landing page checklist criteria that you can’t do without.

Additionally, to make an impact and to give your landing page a personal touch make use of the actual photos of your team or the product & service, instead of generic stock images. This helps to connect with your audience better, assisting you to build trust leading to a boost in conversion.

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12. Add Social Media Buttons To Your Landing Page

In this digital age, if you want to increase brand awareness then building a strong brand on social media is important. To this end, integrating social media buttons on your landing page can help to not only increase visibility for your brand but also help boost your brand’s credibility.

The number of likes and shares displayed on a landing page works as a ‘thumbs up’ given by other people who have used your product and service and have found it useful. Hence, if you want to generate more leads, then adding Social sharing buttons should be a part of your landing page marketing campaign.

Further, you can add social sharing buttons to all your web pages – blog posts, emails as well as landing pages. However, just make sure to keep it to the minimum and add only the important ones like Facebook, Twitter, Pinterest, Google+ and others you deem essential.

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13. Add Genuine and Descriptive Testimonials

Like Social sharing buttons, Customers Testimonials are another must-have ‘Social Proof’ that you need to have on your landing page. Genuine Testimonials are known to boost credibility as people are more likely to trust recommendations from existing users.

Therefore, when designing a landing page, make sure to display descriptive customer reviews along with images (if possible), in order to see improvement in traffic, sales, and conversion.

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14. Eliminate Unnecessary Distractions

Unnecessary distractions can be in the form of too much information (blocks of text), too many clickable links, unclear CTA’s, long-form fields or simply an image that is irrelevant to the purpose of the landing page.

For example, as you can see, the below-landing page comprises of huge blocks of text with the bullet points used below the fold. This defeats the purpose of a good landing page, as people would start reading and lose interest by the time they reach the actual benefits.

Plus, the contact form is asking for way too much information and has fields such as ‘Job Title,’ ‘Company’ which seems irrelevant for downloading a ‘Digital Advertising’ guide.

These small landing page mistakes can affect your conversion rate and as such, it is important that you reduce unnecessary distractions, in order to de-clutter your landing page and to provide better user experience to your visitors.

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15. Focus On A Single Goal

Best HTML Landing pages are created for specific marketing campaigns. Thus, no matter what your goal is, signing up for a trial, requesting email ids or making a purchase, it is important that you stay focused on a single conversion goal or else it will dilute the effect and hurt your bottom line.

For example, if your goal is to generate leads, then for greater goal conversion it is important you have an optimised contact form with an actionable CTA and make it stand out from the rest.

Also, by focussing on a single goal, you are limiting distractions and are able to create a text copy and a CTA that is compelling, which will assist you in creating a consistent layout & design enabling you to create a landing page that makes a good first impression.

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16. Keep The Fields In Your Lead Capture Form Short

To capture leads having an optimised contact form for your landing page is vital.
However, for a better goal conversion, you should be able to strike a right balance between what you are asking for v/s what you are offering. In short, you need to ensure that your form fields are simple & short.

For example, if you are an educational institute, then ensure that the fields in the contact form are relevant and to-the-point, as anything more and the chances of losing a potential lead become higher.

Thus, keep your form fields to the minimum and relevant, as anything unrelated or asking too much information can lead to a higher bounce rate.

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17. A/B Test Your Landing Page

Finally, since designing the ultimate landing page includes many elements, A/B testing different variations of each landing page element will enable you to pick one that is likely to be more successful.

Thus, conduct an A/B test on your landing page layout, headline, images, CTA’s, form fields etc in order to create an optimised landing page that will maximize your conversion and help you get a better return on your investment.

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CONCLUSION:

To sum it up, the above 17 point landing page checklist for designing the ultimate landing page are tried and tested methods that have helped marketers boost their conversion rate.

However, having said that, it is important that you experiment with various elements, in order to come up with a landing page design that works best for your business, while focussing on a single purpose and a single conversion goal.

Lastly, if you are a newbie blogger or a startup and are in need of a landing page, then check out these free customizable landing page templates by LeadForest now!

Was this landing page checklist helpful? Let me know in the comment below!

Creating a perfect landing page design is not a tough task if you know what essential elements you need to incorporate into it. Without having a reliable checklist of things you need to accomplish committing silly landing page mistakes are common.

Thus, if you want to know learn how to create the perfect landing page for your website then the below landing page infographic is just what you need.

All of the best landing pages comprise a simple structure, a minimal design and includes a straightforward copy that focusses on a single goal. Therefore, without further ado, let’s check out the process that you need to follow in order to create a killer landing page that converts.

Contents

• 1. Think Of A Click-Worthy Headline
• 2. Create Benefit Focussed Content
• 3. Pick An Actionable Call-To-Action (CTA)
• 4. Choose The Right Colour Scheme
• 5. Include Images and Other Multimedia
• 6. Display Social Proof and Other Trust Symbols
• 7. Incorporate Credible Testimonials
• 8. Keep Navigational Links To The Minimum
• 9. Ensure That Your Form Fields Are Short
• 10. Place Your Lead Generation Form Above the Fold
• 11. Make Use Of A/B Testing
• CONCLUSION

1. Think Of A Click-Worthy Headline

Which headlines from below would you click on?

• 15 Best-kept Secrets For Successful Blogging
• 9 Blogging Tips for Newbies

Thought so!

As one of the important factors in a landing page design checklist, a headline is the first thing that catches a users attention and if it fails to make an impact it could lead to a higher bounce rate. Having a catchy headline complemented by an engaging sub-headline gives you the required edge that encourages visitors to read further.

Moreover, the secret to creating a click-worthy headline is fairly simple and includes three main elements;

• It should be short, simple and straight-forward without being vague. (15 Best-kept Secrets For Successful Blogging)
• It should comprise of a benefit that a person can avail. (Successful Blogging)
• It should include words (Best-kept Secrets) that build up curiosity which will get you that all-important click.

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2. Create Benefit Focussed Content

To convert visitors into leads, you need to ensure that your content aligns with your headline. Your landing page copy should reflect what your headline promises and as such when creating a copy for your landing page you need to focus more on the benefits rather than the features of a product or a service.

Your landing page copy should be persuasive enough for a visitor to perform the next step, which is to provide you with their email ids or make a purchase. Thus, if you want to keep your audience engaged then you need to;

• Keep the copy of your landing page brief and to-the-point.
• Clearly state the benefits that you are offering.
• And to improve readability, make use of bullets instead of large paragraphs.

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3. Pick An Actionable Call-To-Action (CTA)

A call-to-action button draws the audience attention towards the next step that you want them to take. “Download my free eBook”, “Start Your Free Trial”, “Sign-up now” all these are CTAs that propels users to take an action. Therefore, ensure that you add an interesting and goal specific CTA when designing a landing page.

Additionally, here are a few landing page best practices when it comes to creating an effective CTA.

• Make sure that the CTA catches the attention of the visitors by using a bright colour.
• Add a brief yet an actionable text like Try it for Free, Learn More, One-time offer.
• Use large fonts to set it apart from the rest of the content on your landing page.
• Lastly, place the CTA above-the-fold.

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4. Choose The Right Colour Scheme

This one is another vital criteria for designing that perfect landing page for your website. While contrasting colour scheme seems to work best, it is important that you test varied colours before settling on anyone.

While designing landing page templates, the thumb rule is to add no more than 2 colours. As such, you may want to play by this rule if you want to create a visually striking landing page design. Moreover, here is a list of colours that work well with certain types of industry.

• The colour Blue is associated with trustworthiness & communication and is more often used by financial institutions, networking sites (Facebook, Skype, Twitter) and others. Here is an example of how Blue is incorporated in a car loan landing page template.
• Green is a colour that reflects good health, wealth, and is associated with nature. This colour is often used by government agencies, medical institutions, tourism industry etc.
• Associated with creativeness, fun and exuberance, Orange signifies optimism and is used by the entertainment industry, sports and childcare businesses. In addition, this is the colour that is mostly used to create CTAs as it helps capture user attention.
• Another youthful and energetic colour that signifies positivity, cheerfulness and friendliness, Yellow attracts users attention and is mostly used by food and drink industry, in signs and banners among others. However, one needs to use this colour sparingly as too much of it could irritate the eyes.
• Red is a colour that promotes urgency. It evokes strong emotions such as excitement, confidence, hunger and romance and is used by clothing, fashion, hospitality, and food industry.
• Exuding sophistication and power, Black is associated with luxury and exclusivity. It is mostly used by manufacturing and oil industry and corporates in tandem with white spaces or negative spaces.
• Associated with royalty, wealth and wisdom, Purple is a soothing colour that is often related to yoga, aromatherapy, astrology and is used to promote skin care, beauty and anti-ageing products. For instance, check out this beauty and personal care landing page that uses Purple optimally.
• Depending on the shade, the colour Pink can signify numerous things like fun, nurture, excitement and warmth. This colour is mostly related to romance and used to market feminine products.
• Use for marketing health-related products for infant and dairy products, White is associated with cleanliness, purity, sincerity, sterility and simplicity.

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5. Include Images and Other Multimedia

According to research, content with images get 94% more total views than those without. Thus, include relevant images and other multimedia on your landing page such as a video, to boost conversion.

The images on a landing page should, like the headline, complement your landing page copy. Further, according to various studies, personalised images work better than Stock photos when it comes to enhancing user engagement. Hence, make use of real high-quality photos of your product or service or your staff/team if you want to create a best landing page design for your website.

What are the Benefits?

• It helps build user trust.
• It improves your brand’s credibility.
• It makes your landing page stand apart from the rest of the generic landing pages on the web.

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6. Display Social Proof and Other Trust Symbols

Social proof and trust symbols help enhance the credibility of your landing page. By displaying social engagement numbers like subscribers, social shares, followers etc, you are able to win the trust of your audience. Plus, it helps relay the effectiveness of your product or service without using too many words.

Similarly, Trust symbols or Trust Seals like MacAfee Secure, SSL etc assures your audience that your landing page is safe and any sensitive information provided is secured. Thus, if you want to;

• Build trust amongst users.
• Drive more traffic.
• And boost conversion.

Then, displaying social proof and trust symbols is one of the essential elements of a landing page that you just can’t ignore.

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7. Incorporate Credible Testimonials

Testimonials are another social proof. By incorporating authentic testimonials on your landing page you are able to display the experiences of your existing clients/customers who have used your product or service and found them useful. And this, in turn, helps increase user trust and boost brand’s credibility.

Furthermore, Testimonial is one of the basic components of a landing page that you can’t do without if you want to grow in the online world. Hence, ensure that you include descriptive testimonials with name, photos, company name (if any) if you want to covert prospective leads into buyers.

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8. Keep Navigational Links To The Minimum

Like mentioned above, a perfect landing page focusses on a single goal and as such, to ensure that it delivers or converts as expected, you need to keep the navigational links to the minimal.

Providing your audience with too many choices diverts their attention from the goal that you want them to accomplish leading to a higher bounce rate. Therefore, when designing a landing page do away with unnecessary links in order to improve user experience and to increase the conversion rate.

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9. Ensure That Your Form Fields Are Short

This is one element that you’ll find on all lead generation landing page. When it comes to the anatomy of a great landing page, an optimised lead capture form is the most vital part that’ll ensure you get your money’s worth.

Thus, a simple formula for creating a landing page lead capture form includes determining the value of what you are offering vs the information your asking. And this, in turn, will help you create a lead generation form that is;

• Proportionate to what you are offering.
• Short and Simple with relevant fields.
• Goal-oriented which will help you garner more qualified leads.

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10. Place Your Lead Generation Form Above the Fold

The placement of your lead generation form plays a crucial role in the success of your landing page. It is a simple fact that anything that is placed above-the-fold gets the most number of eyeballs. Thus, for greater conversion, you too need to adhere to this principle when designing a landing page.

Moreover, to get the maximum out of your optimised lead generation form ensure that your form;

• Stands out from other design elements on your landing page through the use of contrasting colours and bold texts.
• Includes Directional Cues to increase engagement.
• Only has the required number of fields.

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11. Make Use Of A/B Testing

There is no one-size-fits-all when it comes to landing page designs. The landing page design best practices that work for one business may not work for another. Thus, you need to conduct A/B testing on your landing pages to determine what works best for you.

It is only through A/B Testing various design elements, such as contact form, CTAs, headline, eCommerce testing and others, that you would be able to create an effective landing page design that delivers results.

Thus, running a test on different versions of your landing page is important in order to create that perfect, well-optimised and high converting landing page for your business website.

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CONCLUSION

This about sums up the basic anatomy of a landing page.

The points that I have covered here – a catchy headline complemented by a concise copy and personalised images. Followed by the use of contrasting colours, optimised lead capture form and social proof, is pretty much all that you need to create a perfect landing page.

However, as stated above, there is no one-size-fits-all and thus, testing your landing page is crucial for it to convert better.

Lastly, to make the most of this anatomy of a landing page infographic, download the PDF that accompanies it which you can refer to when creating a landing page design for your website.

We’ve all visited slow websites and bailed out when the web page took too long to load.

Slow page speed and loading time have a negative impact on your site’s user experience and can also affect its ranking in search result pages.

That’s right!

Better performing (or faster) lead pages tend to convert more, whereas poorly optimized ones experience a drop in conversions.

Slow load time is one of the common landing page mistakes and what’s surprising is just how much of an impact page speed has on lead page performance. In this post, we’ll take a closer look at the impact of page speed on lead page performance and which factors contribute to slow page loading times. We’ll also look at some of the actionable steps that you can undertake to decrease your lead page’s loading times.

A] How Page Speed Affects Your Conversion Rate?

We already know that page loading time is an important part of your site’s user experience and affects your search engine rankings. But did you know that page speed can also affect the performance of your lead page?

Well, let’s look at some of the statistics to get a clearer picture;

• According to Akamai, a delay of one second in website page load time can result in a 7% drop in your conversion rate. And a two-second delay can increase your bounce rates by up to 103%.
• Another documented statistic published by Conferences.oreilly.com shows how Shopzilla decreased their page speed to 1.2 seconds and witnessed a 12% boost in revenue.
• WordStream reports that U-Pack Moving was able to increase conversion rates by 15% after improving page speed.
• Mozilla shaved off 2.2 seconds off their average page load time and increased download conversions by 15.4%.

This is pretty easy to understand given that 47% of consumers expect your web page to load in 2 seconds or less and 40% will abandon a website that takes more than 3 seconds to load. The survey also indicated that 79% of online shoppers who aren’t satisfied with lead page performance say they won’t return to the site to buy again and 44% of them would tell their friends if they had a poor online shopping experience.

And that’s not all!

The same studies also indicate that the optimal page load times for the lowest bounce rates ranged from 700ms to 1.2 seconds.

What this means is that even if you’re ranking high in Google’s search results, you’re missing out on conversions because prospective customers are bouncing off your site before your lead page’s content fully loads. What’s worse is that you’re not just losing conversions from visitors who landed on your site but (potentially) also from their friends and family.

The bottom line is that if you haven’t optimized your lead page’s performance, you are losing leads and conversions because of a few seconds.

On a more positive note, studies show that an increase in page speed (from 8 seconds to 2 seconds) can boost your conversion rate by a whopping 74%. With this in mind, let’s take a look at some of the different factors that impact lead page performance and what steps you can take to effectively reduce your page loading times.

B] 4 Key Factors That Impact Page Speed

Any SEO professional would tell you, that the first step to optimizing page speed is analyzing what your lead page’s current loading time is and what factors are contributing to it. You can use tools like Pingdom and Google PageSpeed Insights to measure your lead page’s speed and get specific, actionable advice on how to improve it.

1. Server and Hosting Performance

Signing up for a mediocre web host that sells cost-effective services will cost you big in the long run. Sure, you’ll pay pennies up front but remember that cheaper doesn’t always mean better. Most of these web hosts sell hosting services at low prices in order to maximize their profitability by hosting thousands of websites on Shared servers.

When your site’s visitors browse the web and land on your website, they’re running programs and requesting files from your web server. If your web server is not optimized for performance, your site’s pages will be sluggish.

It’s fine to start out with a Shared hosting plan but when you start to get a lot of traffic to your site then you might want to consider upgrading to a VPN or Dedicated server with a hosting provider that offers Solid State Drives (SSDs). The key benefit of a Dedicated server is that the server resources are yours – you don’t have to share them with other websites on the same server. This way, only your website has access to the server’s disk space, RAM, and processor.

When searching for a new web host look for a good data driven performance comparison review to make an informed your choice.

2. Images

Lead pages often have lots of high-quality images on them that use up a lot of server resources and take a long time to load.

To get an idea of just how much images are contributing to and affecting your site’s page loading times, run a speed test on Pingdom and take a look at the Requests by content type section.

In this example, images are taking up 40% of the content on the page. Optimizing those images (through resizing and image compression) could save you a ton of space on your server and reduce the time the lead page takes to load.

In addition to this, best practices indicate that you should use the ‘SRC’ attribute i.e. (img src=””), to tell web browsers where to grab the image from. When the ‘SRC’ attribute is blank, web browsers make requests to the web page which slows down your page loading times.

3. File Requests

Poorly coded websites that have tons of JavaScript and CSS files require web browsers to make HTTP requests to access certain files. The more HTTP requests that are made, the longer your landing page will take to load.

The simple solution is to combine the JavaScript and CSS files your site uses. What this means is that all of your JavaScript files and CSS files are placed inside one large file instead of multiple, smaller files in order to minimize HTTP requests. So, if web browsers were making seven HTTP requests to access files every time someone landed on your lead page, they would only make two requests after the files have been combined.

4. Redirects

According to Google, you can improve your site’s performance by avoiding landing page redirects. Redirects trigger an additional HTTP request-response cycle and delay page rendering. That said, in some cases, redirects are absolutely necessary, for instance, when you need to send visitors from broken URLs to updated ones.

Lead pages that don’t use redirects serve content much faster than those that do. There are two main types of redirects – server-side redirects and client-side redirects. Server-side redirects (like 301 and 302 redirects) are faster because web browsers can cache the correct URL. Client-side redirects, on the other hand, aren’t cachable and introduce performance issues. Tools like Screaming Frog can help you determine which redirects are slowing your site down.

Conclusion

Decreasing your site’s page loading time is a direct way to increase your site’s conversion rates. Think of it this way: the better your website is for your users, the more conversions it will produce.

As such, check out if one of these factors listed here is the reason behind slow load time. If yes, then implement these actionable steps that will help deliver faster loading times, which, in turn, will lead to higher conversion rates and lower bounce rates as compared to slow loading pages.

What are some of the steps you take to decrease your lead page’s loading times? Share your thoughts in the comments section below.

Sales Funnel is the process of reaching your target audience through advertising, social media, and digital marketing campaigns like email marketing and search engine optimization, making them take the intended actions and be your loyal customer.

Utilizing sales funnel in internet marketing is a hot topic these days. People want to know how they can make use of this effective marketing tool to grow their online business. The funnel analogy beautifully explains the overall sales process from beginning to the end. The top of the funnel suggests targeting potential customers and the end of the funnel focuses on making them repeat customers.

Having a strong customer base is significant for any business. As such, a Sales funnel provides insights and approaches to market brands and attract new customers, while guiding customers to make conversions and then converting them into loyal customers.

A sales funnel is effectively divided into five stages. Thus, if you want to know how to build a killer sales funnel that drives leads & conversion and helps with customer retention, there is a step-by-step guide you can follow.

Sales Funnel Stages

Stage 1. Brand Awareness

The first stage is to make people aware of your brand and products. Whether you are a design agency or running an eCommerce website, then you must use WordPress plugins. If a person doesn’t know about the existence of your brand, how will he become your client or make a purchase? In the initial phase, products or services don’t get much exposure. However, through efficient marketing tactics, your brand can trigger curiosity leading to sales.

When people buy a product they are showing their trust in it. In return, your product needs to be worthy of the money they spent. Consider how your brand can stand out among others and what you can offer to leverage against competitors. Once a buyer makes an emotional-connect with the brand, he is more inclined towards making a purchase with confidence.

Stage 2. Content

A strong and positive message can influence the customer to make an instant purchase. As such, for marketing campaigns, it is important to personalize the content according to the needs of your potential customers.

Your content should be able to effectively communicate to your audience the benefits of a product and service. Sharing success stories, through case studies and testimonials, to show how your brand fulfils the needs and preferences of the customers, has also proven to be a productive approach for marketing. With so many emerging startups, it’s the intriguing stories that can help you stand out.

The content strategy for sales funnel would vary at each stage. This is because potential buyers all go through different sales journey and as such, you can’t fit them all in one frame. With major competition in the eCommerce business, you can‘t expect your customers to have the same starting points. Thus, the content should be aligned according to the modern customer behaviours.

Also, engaging content should not be restricted to only blog posts. Though blog posts count for significant brand exposure, you can’t ignore the importance of content associated with social media posts, surveys, eBooks, FAQs, Podcasts etc.

Stage 3. Purchase Decision

According to this research by McKinsey, a customer narrows down their options based on the initial consideration (brand awareness) and active evaluation (seek information about the products/services). When both of the former factors are in place, it leads to a purchase decision a.k.a sales, albeit just for that moment. This then needs to continue towards the next stages in the sales funnel, .i.e. customer engagement and customer loyalty.

Stage 4. Customer Engagement

Once the customer gets converted, he moves on to explore more about the brand and its products. So, ensure to lead him through different areas of your business domain by providing helpful information.

Create content and use tactics that help to keep them connected with your brand, even when they are not actively engaging with it. One of the most effective ways to boosts engagement is through Newsletters. This will keep them up-to-date about your latest products and discounts, major sales that they shouldn’t miss or any changes you make with regards to the terms & conditions of your service.

When a customer is well-informed, he is likely to visit again. Also, provide answers to the basic questions in your content like why should you buy the product or how it can solve your problems etc. As, when you send an informative or useful message, free of any kind of marketing or promotion, it is more likely to attract customers to your brand.

You can also create a landing page to provide information about a newly launched product. Or use strong call-to-actions strategically throughout each funnel stage to increase conversions. Once you have developed the interest in your customers, it’s time to sustain that interest with exceptional products/services and great content.

Stage 5. Brand Loyalty

The fifth and the final stage of the Sales funnel is Brand Loyalty a.k.a customer retention.

Instead of getting the customers to the brand loyalty stage, most marketers end their marketing goal at the purchase stage. However, the ideal customer’s journey leads him to visit your brand again and again.

Customer retention is defined as the loyalty of a customer towards a brand, wherein, he/she keeps returning back to the brand and make more purchases. Customer loyalty starts after the purchase of a product/service is made. Thus, marketers need to focus on designing an award system to retain them.

The marketing funnel recommends focusing on maximizing the lifespan of customer retention by giving value through better price, better shipping rates and better selection of products among others.

Final Words

The execution of sales funnel stages depend on your efforts and resources. By improving brand visibility and making information related to your product/service readily available, you can build a strong database of customers and prospects. This can help you set and achieve future goals. More importantly, it is also essential to focus beyond the purchase stage, as it is relatively cheaper to retain an existing customer than acquire a new one.

High-performance websites are not only the wave of our future, but they apply to the here and now. Lead generation websites are the ones that help your company bring in more people to expand your audience – capture leads.

Good marketing requires the development of consumer relations, where your goal is to build public trust. Marketing consulting must consider the use of the internet when advising businesses and corporate customers on web design & development.

Visitors who may have once visited a store in person will now most likely do so online. Thinking in terms of what you might want to offer the public in terms of service is the top goal in building your lead generation website.

Things to Consider Before You Start to Build a Lead Generation Website

• What is a lead and how would you define a lead?
• Is it someone who looks at your website and gets your contact information with the intention of using it?
• Would it be someone who leaves their contact information in an email or an online form?
• Or should you give them the option of signing up for the company newsletter so that they may have easy access to the latest updates?

Keeping these concepts in mind is what can help you as you pursue the ultimate goal of constructing your lead generation website.

Tips For Building a High-Performance Lead Generation Website

• Contact Forms Are The New Norm

When building your lead generation website, your ultimate goal is to gain and retain customer leads.

The first recommendation is to include your contact information. This should be done right from the homepage and in certain areas where you may need to prompt customers to contact you or your organization for any reason.

When customers see a phone number and an email address, this boosts their confidence because they know that they can contact you as needed. Even a hyperlink can help, especially in cases where customers can click on your email address and contact you from there with any questions they may have.

The following picture is an example of the type of contact information that should be provided:



Providing contact forms are good for business and client relationships. When creating forms, you should ensure that it is short and simple. Simply keep the basics: name, contact information, and an overview of their concerns or questions.



The customer will feel a sense of relief that they are in a position where they don’t have to give much personal information, and this should seal the bond between yourself and the public.

• Include Customer Testimonials

Word-of-mouth marketing gets your company and it’s reputation on solid ground, and it travels fast in cyberspace. Written testimonials can be an excellent source for prospective customers, and they should be included with a photo of the person giving the testimonial along with a first name and other identifying information.

This can include a city or state, or the person’s occupation. Nothing should be included that is too personal such as street addresses or phone numbers.

Video testimonials are often the best and can be done on YouTube using a direct link. Allowing the video to demonstrate and inform the public rather than simply hard-selling a product or service will make it more interactive and fun for your customers.

Plus, you may gain more clients when you seek to provide the right kind of information that motivates rather than coerces them into a decision.



Video testimonials can supplement TrustPilot reviews which can be given anonymously and include star ratings. But, with video testimonials, prospective customers will have enough proof of your business right from your homepage.

• Words Matter

Choosing the right words should appeal to the interest of the customers and help make them feel worthwhile and valued. When you are in the process of putting together your lead generation website, most marketing consulting firms highly suggest the use of strong verbs that demonstrate drive, compassion, and motivation.

Words such as “feel” and “get” are two prime examples of a way to captivate your customers and motivate them to buy your products and services

Even catchphrases such as “Are you ready for a new vehicle?” would motivate people to come and at least look at what you’re selling on the lot, even if they have no immediate plans to trade in their old car.

Sites for an allergy specialist should call for the customer to want to seek relief from cold, flu, or seasonal allergies. Good jargon such as “Do you want to breathe easier?” can easily prompt someone to call or visit your office for an appointment.

Through this, you’re not only raising a problem for which you have a solution but also setting up a chance to use a compelling call to action.

When building your lead generation site, use landing page templates that are authentic and that promote the services you are trying to offer.

Colour themes and layouts should cater closely to the mission of your company and what you stand for. Organic food restaurants should have templates with accurate depictions of food that are included on their menus such as fresh salads or anything that is green and organic. Outdoor sporting goods stores may consider photos of the woods or a camping site.

• Responsive Design and Mobile Access

The use of mobile devices for internet access has now become so widespread that in recent years it’s hard to imagine life without it. Picking up your phone is now done when someone needs contact information or to look up a company or an organization.



Responsive design now allows users to enjoy greater download speeds from anywhere regardless of connection.

The lead generation site’s main navigation should remain firmly in place once the view is downloaded. This is so that the user can scroll for the needed content while keeping the main information right at the eye’s length. The design you choose should look both friendly and professional, so it’s very important to choose well.

Making your website mobile-friendly is another way to keep customers coming back and even gain new ones. In fact, you may even wish to include the option of downloading a mobile app with instructions on your homepage for further access.

Conclusion

Having a powerful lead generation site’s is a must for all online businesses. I hope this article helped you figure out what traits you should be looking for when creating yours. But if you need some help working on it, then there are digital marketing agencies who can help you!